Dunkin’ leaves a bad taste
Dunkin’ Donuts may be an official sponsor of Liverpool Football Club, but they attracted the ire of fans after a tweet in which the American company replaced the “eternal flames” with milkshakes on the club’s emblem.
The eternal flames were added to the crest in 1993 in memory of the 96 fans who died in the Hillsborough tragedy in 1989.
But it didn’t stop there. Dunkin’ also replaced the Shankly gates at the top of the crest with a picture of donuts and coffee, and instead of the motto “You’ll never walk alone”, they substituted their own slogan “America runs on Dunkin’”.
All-in-all, it was a big faux pas.
“Insensitive” Dunkin’ says sorry
Reds fans took to social media in retaliation, forcing Dunkin’ to take down the tweet and issue an apology. In a statement published in the Liverpool Echo, the company said, “We apologise for any insensitivity regarding our tweet supporting an LFC-themed promotion featuring the LFC crest… We did not intend any offence.”
Liverpool signed a multi-million pound deal with the donut and coffee company in January 2014, which saw Dunkin’ become the club’s official coffee, tea, and bakery provider.